Marc Geraldez
Product Leader | Los Angeles, CA | marc.geraldez@gmail.com | (310) 597-3648 | linkedin.com/in/marc-geraldez | github.com/lestat832
Professional Summary
Product Leader and Co-Founder with 10+ years of experience delivering high-growth digital solutions across digital media, edtech and entertainment. Currently co-founding ScholarTrail, a nonprofit edtech organization democratizing access to scholarships without selling student data. Proven track record of using data, experimentation and AI-driven features to accelerate user engagement, retention and revenue. Skilled in leading full product lifecycles, aligning cross-functional teams and launching intuitive, scalable experiences on web and mobile.
Experience
Co-Founder / Product | ScholarTrail | May 2025–Present
Los Angeles, CA
ScholarTrail is a nonprofit edtech organization that matches students to scholarships, without ads or selling their data.
- Co-led product strategy and roadmap as one of three cofounders, shaping onboarding flow, scholarship matching logic and MVP launch priorities
- Built and managed the MVP using Claude Code and Lovable, leveraging AI-assisted development to accelerate launch with limited resources
- Collaborated on launch and growth initiatives including Hotjar surveys, early access campaigns, bootstrapped marketing and a Product Hunt debut
Product Manager | JibJab | March 2020–May 2025
Los Angeles, CA
JibJab is a DTC platform that allows users to create and share personalized videos, Ecards & AI-generated images through a subscription model.
- Launched Starring You AI, an intuitive AI-powered product that generated over 400K user-created packs within the first 6 months, driving increased user engagement and adoption
- Spearheaded the fast-tracked launch of JJ Invites, seamlessly integrating into the initiative midstream and navigating tight timelines to achieve ambitious launch date
- Increased revenue of ReadYourStory by 101% the 1st year and 134% the 2nd year through automating processes that helped scale sales
- Developed and launched Face Org, enabling users to create profiles with key dates, which increased renewal rates by 16% in the first year and 28% in the second year
- Improved app engagement and retention through iterative UI evolution from mixed grid to Netflix-style to full screen vertical explorations
- Enhanced CVR through ASO optimization by focusing on Birthday during non-holidays and leveraging seasonality for holiday periods
- Increased push notification CTR by 30% with personalized vs. non-personalized campaigns
- Created AI prototypes to leverage emerging technology for enhancing existing products and developing new features
Product Manager | Scholly | August 2018–February 2020
Los Angeles, CA
Scholly is a scholarship search platform that helps students find scholarships through intelligent matching.
- Increased revenue by 37% within 12 months through initiatives such as showcasing value prop, introducing free trial concept and strategic price changes
- Improved monthly active users (MAU) KPI by 15% in a year through initiatives that kept users engaged with the product
- Led development efforts for partnerships, growing scholarship and student loan payment awards from $0 to over $200K
Product Manager | StoryBots | January 2017–July 2018
Los Angeles, CA
StoryBots is an award-winning educational children’s brand that creates engaging, curriculum-aligned content across digital, video, and interactive platforms.
- Managed internal and remote development teams to release a platform that increased users by 61%, sessions by 65% and pageviews by 51%
- Managed companion apps for Netflix original shows (Ask the StoryBots, StoryBots Super Songs, A StoryBots Christmas) while working on React Native versions for iOS and Android
Los Angeles, CA
Evolve Media is a digital media company that owns and operates a portfolio of lifestyle and enthusiast websites, delivering premium content & advertising solutions.
- Managed a rebuild of proprietary ad operations workflow manager by working with cross-functional stakeholders to improve process, user experience and performance
- Upgraded a proprietary rich-media build & deploy creative platform to recoup rich media fees and integrate internal analytics solution for more accurate metrics
- Spearheaded ComingSoon.net’s redesign, revamping outdated pages to modern, responsive templates that resulted in 22% increase in pageviews, 18% increase in pages/session and 30% increase in mobile traffic
- Managed local and remote development teams using Scrum and Kanban to deliver daily progress, hit launch deadlines, and meet business goals
Product Manager | Investor’s Business Daily | 2005–2013
Los Angeles, CA
Investor’s Business Daily is a financial news and research organization providing market analysis, stock research and investment education.
- Spearheaded the redesign and launch of award-winning website that increased pageviews by 50% and grew unique monthly visitors by over 1 million
- Boosted sales revenue by 30-50% through optimizing and increasing ad inventory
- Reduced AdWords costs by 66% while improving conversion rates by 10% through account restructuring and optimization
- Managed IT project intake and approval process, serving as senior technical liaison between business and development teams
Education
MBA (Marketing) | Loyola Marymount University
Los Angeles, CA
Computer Engineering | Loyola Marymount University
Los Angeles, CA
Skills
Product Management:
- Data-driven experimentation
- AI-powered features
- Full product lifecycle management
- Cross-functional team leadership
Technical:
- React Native
- Web/mobile platforms
- Analytics integration
- Workflow automation
Leadership:
- Stakeholder alignment
- Fast-paced delivery
- Turning ambiguity into actionable plans
Volunteer Experience
LA Tech Connect Conference Lead | Product Managers Association of Los Angeles
Mar 2025 - Jun 2025
Mentor | Product Managers Association of Los Angeles
Oct 2021 - Nov 2023
- PMA.LA Mentorship Program
Growth Hacker, ie Website / SEO / Paid Acquisition | California Triathlon
Jan 2018 - Jan 2021
- Health sector volunteer work focused on digital growth strategies
Key Projects
- Starring You AI: AI-powered video personalization generating 400K+ user creations in 6 months
- JJ Invites: Fast-tracked product expansion into online invitations with tight timeline execution
- ReadYourStory Growth: Process automation driving 134% revenue increase over 2 years
- Face Org Feature: User profile system improving renewal rates by 28%
- ComingSoon.net Redesign: Website modernization achieving 22% pageview increase and 30% mobile traffic boost